Subway

It’s Not Rocket Science. It’s a Footlong.

The Subway campaign highlights the footlong cookie, a delicious treat to satisfy any and every midnight craving for the GenZ audience.

Goal: Create buzz around the unexpectedly delightful Footlong Cookie.

Objectives: Increase late night traffic, driving cultural relevance among GenZ and convince them Subway is a brand destination that offers products they crave.

Collaborators: Isa Bolanos, Paula Carrillo, David Levy, Stefania Cofino, Anabel Gonzalez, SeungJoo Lee